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Snowfall had declined more than 80 percent, but visits were down only 15 percent. Even more surprising, annual revenue hadn’t declined at all, even though Vail got an all-time record of 525 inches of snow in 2011. (The day I called, Vail’s count had barely hit 100.) How, I asked, do you build a stable business around something as unpredictable as snowfall?
His answer: Make your business about much more than snowfall.
